Sticky Branding: How to Create a First Choice Advantage
Do customers choose your brand first? This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with your customers — a bond where they choose you first.
This is what separates average organizations from Sticky Brands. But here’s the challenge. The pace of change is accelerating, especially when it comes to marketing and growing your business. The strategies that worked so well 3 years ago are running out of steam. Does your team have the ability to adapt to win?
In this interactive keynote, Jeremy Miller will show you how to win when the rules keep changing. You’ll learn how to connect with your customers so they know your brand, like it, and trust it — and ultimately, choose it first.
Everything Starts with a Name
Without a name, could something even exist? Naming is one of the most fundamental building blocks of how we communicate and understand things. Names have the power to shape the world, and they are integral to every business, brand, and idea.
In this interactive talk, branding expert Jeremy Miller shows you the persuasive power of words. You’ll discover how names get stuck in your mind, and the origin stories of fascinating brands. The talk brings together humor with big ideas. Jeremy will get you to think differently about a marketing topic that’s flown on the radar for far too long.
Everyone Is Creative: How to Build Your Brand from the Inside Out
What makes your business and brand remarkable isn’t your marketing, it’s your people. All great brands are built by people — smart, ambitious, creative people. And the key word is “creative.” You need creativity to innovate, deal with disruption, and to find ways to serve your customers brilliantly. But you’re going have to fight for it.
There’s a pull to look for ideas externally, especially when it comes to marketing. That’s a shame. Branding expert Jeremy Miller demonstrates that you and your team have immense creative potential, and that is the secret to growing your brand. In this funny and interactive keynote, Jeremy shows you how to unlock the creative genius in others to solve complex problems. You will discover some simple, proven steps to be more creative and how to use those skills to grow your business and brand. You’ll leave this talk buzzing with energy and ideas that you can use right away.
Spark Engagement: How to Grow Your Brand with Content Marketing
The five best words you can hear a customer say are, “That’s interesting. Tell me more.” When you get a customer to say that you’ve caught their attention. They’re listening and responding. They’re having a conversation with you and your company. This is powerful because conversations make your brand sticky.
Branding expert Jeremy Miller shows you how to use Brand Storylines to spark engagement. You will learn how to create content and marketing campaigns that make your brand stand out. This is a funny, interactive talk. You will learn practical, tactical ideas on how to grow your brand right away.