Creating Influence in the Digital Landscape
Companies must differentiate themselves to compete in the digital marketplace. Across all sectors, whether B2C, B2B or non-profit, organizations must challenge themselves to reach new customers or supporters, while retaining a loyal following. Digital marketing and social media are powerful tools to connect with customers in a way that feels personal and relatable. Bobby provides useful tips on how to cut through the clutter, share your voice, make valuable connections and build community, including tactical advice on social media platforms like LinkedIn, Facebook, Instagram and Twitter. Promote your company brand online in a way that is unique and authentic, using storytelling, community building, video and more. This presentation can be customized for your company or industry and speak to your corporate business development goals.
Do you know what it takes to be a thought leader? Amplify your voice to create a lasting impact by becoming a thought leader—a person of influence in your field or area of interest. Thought leadership is a key differentiator between those brands who are driving the conversation forward versus simply engaging in it. Learn top-tier networking and relationship building techniques, content creation strategies, and speaking skills that will make you extraordinary.
Personal Branding | Help Employees Deliver on Their Promise
When companies support the self-discovery process of their employees in house, they are investing in their productivity, retention and leadership development. Companies consistently find that sales are significantly boosted when employees develop personal brand statements that align with their company’s brand. A personal brand is an individual’s promise to deliver to every person they encounter. It is their reputation, integrity and what their audience expects of them, whether they are their team, network or customers. By refining the areas where your employees can find alignment, focus their skills and create an impact, they will discover their own unique traits that will contribute to your team, organization, and world.